Top Message

Executive Vice President & General Manager

Tak Murayama

Unlocking the Full Potential of the Osaka Bay Area

As Universal Studios Japan approaches its 25th anniversary in 2026, this milestone offers a valuable opportunity to reflect on the sustainability of our business and reaffirm our role in society. A major turning point in our history came in 2014 with the introduction of The Wizarding World of Harry Potter™, which significantly strengthened our ability to attract guests. It fueled inbound tourism to Osaka and broadened our reach to guests from across Japan, contributing to the revitalization of the regional economy.
In the wake of the Osaka-Kansai Expo in 2025, global attention toward the Osaka Bay Area continues to grow. Our responsibility now is to ensure that this momentum becomes a long-term force for progress rather than a passing trend. The growth of our park is closely interconnected with Osaka’s vitality and the enhancement of its urban competitiveness. Together with our valued partners, we are committed to energizing Osaka, expanding the possibilities of the entertainment industry, and contributing to the advancement of tourism. Our mission is to become the destination of choice and to remain a driving force for economic growth in Osaka, the Kansai region, and Japan as a whole.

Delivering Experiences That Help Guests Discover “A New Version of Themselves”

Our brand slogan, “NO LIMIT!”, embodies our ambition to create extraordinary excitement and emotion together with our guests. Universal Studios Japan is home to various worlds—from beloved films to anime and games—allowing each guest to immerse themselves in unique experiences that resonate deeply and ignite their passions. Through these transformative moments, guests can express their individuality, discover new aspects of themselves, and experience joy that transcends expectations.
To ensure that every visit brings fresh discovery, we operate with a unique Five Season Model, including Cool Japan, enabling us to present new stories and surprises throughout the year. Under the 2026 anniversary theme “Discover U!!!”, we will continue to deliver powerful emotional experiences by offering new thrills across every season.
Looking ahead to the next quarter century, we will enhance the park’s appeal through strategic updates to existing facilities and explore future expansion opportunities. Through these efforts, we will further elevate the immersive experiences that spark deep emotion and unforgettable excitement.

Creating a Truly Unique Park with the Spirit of “NO LIMIT!”

On March 31, 2001—the day of our Grand Opening—I stood in the parking lot with my teammates, working tirelessly to manage the continuous flow of cars. Overcoming operational challenges together to prevent congestion was a defining experience that became my personal starting point at Universal Studios Japan.
What that moment taught me is simple yet essential: delivering the best possible guest experience begins with our crew. Their pride, fulfillment, and dedication are the foundation of everything we do. I would not be where I am today without the colleagues who supported me throughout my journey. Their smiles and hospitality form the core of our park experience—an ethos reflected in the message “Crew is the No.1 Attraction.” This belief is something I will continue to communicate widely, both inside and outside the organization.
With this philosophy at our core, we strive to achieve world class standards not only in attendance, but in employee satisfaction (ES), guest satisfaction (CS), and contribution to our community. Our 25th anniversary is not a destination, but merely one step along a much larger journey.
As we look toward the future, Universal Studios Japan will continue to challenge boundaries with the unwavering spirit of “NO LIMIT!”, creating a park experience that is truly unlike any other in the world.