Price Campaign and Price Revision for “Annual Studio Pass” September 19, 2007 Universal Studios Japan(TM) Announces Price Campaign and Price Revision for “Annual Studio Pass” Annual holding of “Annual Studio Pass Price Campaign” [Campaign Period: October 15 (Monday), 2007 to January 31 (Thursday), 2008] Campaign Price (Oct. 15 to Jan. 31) <NEW> Regular Price Studio Gold Pass Adult 11,500 yen 22,000 yen Child 8,200 yen 16,000 yen Studio Platinum Pass Adult 17,300 yen 28,000 yen Child 11,500 yen 20,000 yen September 19 (Wednesday), 2007 Universal Studios Japan(TM) will be revising the prices of the Annual Studio Passes “Studio Gold Pass” and “Studio Platinum Pass” as of October 15 (Monday), 2007. As a token of appreciation for valued guests, Universal Studios Japan(TM) will also be holding “Annual Studio Pass Price Campaign,” in which Annual Studio Passes will be offered at an attractive special discount price for a limited period of 109 days from October 15 (Monday), 2007 to January 31 (Thursday), 2008. After the price revision, the new regular prices of the “Studio Gold Pass” will be 22,000 yen for adults and 16,000 yen for children (current prices: 18,000 yen for adults and 13,000 yen for children) and the new regular prices of the “Studio Platinum Pass” will be 28,000 yen for adults and 20,000 yen for children (current prices: 25,000 yen for adults and 18,000 yen for children). However, during the “Annual Studio Pass Price Campaign” period starting October 15 and ending January 31 next year, the “Studio Gold Pass” will be available for purchase at 11,500 yen for adults and 8,200 yen for children and the “Studio Platinum Pass” will be available for purchase at 17,300 yen for adults and 11,500 yen for children. The “Annual Studio Pass Price Campaign” is not only subject to guests buying an Annual Studio Pass as a new member, but is also applicable to guests wishing to renew their current Annual Studio Pass. In addition, guests who visit the Park with a regular Studio Pass (1-day pass), 2-Day Studio Pass* (2-day pass), etc. during the campaign period, will also be able to upgrade their pass to an Annual Studio Pass simply by paying the difference in price from the campaign price at the “Annual Studio Pass Price Campaign Center” within the Park on the day of the Park visit. Moreover, during this campaign period, guests who purchase an Annual Studio Pass from a Ticket Booth or “Annual Studio Pass Center” will have the option to pay by credit card via revolving payment. *Please be advised in advance that the 2-Day Studio Pass can only be upgraded on the first day of Park visit. Furthermore, a face authentication system will begin operating for Annual Studio Passes on November 1 (Thursday), enabling guests with an Annual Studio Pass to use the face authentication system - the first in Japan to be installed in a facility that attracts customers - at the entrance upon entry to the Park. This will mean the face of guests will serve as a pass. Additionally, as the system will also simplify the card issuing process, it will reduce the intensive work at the time of purchases, etc. during the Price Campaign period and facilitate smooth purchases of the Annual Studio Pass. The “Studio Platinum Pass” is an Annual Studio Pass valid for one year without any blackout dates that allows the holder entry into the Park anytime during operating hours to enjoy attractions and such. The “Studio Gold Pass” is also an Annual Studio Pass valid for one year that allows the holder entry into the Park anytime during operating hours to enjoy attractions and such, with the exception of designated blackout dates. Further, please note that guests will not be able to enter the Park with an Annual Studio Pass during “Universal Countdown Party” (a New Year event held from the night of New Year’s Eve to the morning of New Year’s Day) and other special operating hours at which time a separate ticket is required. Overview of “Annual Studio Pass” Description An annual pass for individuals for unlimited Park entry during the valid period. After entry into the Park, the holder will be able to ride any of the attractions. Types Studio Gold Pass (Annual Studio Pass with blackout dates) Studio Platinum Pass (Annual Studio Pass without blackout dates) Regular Price (tax inclusive) “Studio Gold Pass” 22,000 yen for adults (aged 12 years & over; junior high school student & over) (as of October 15) <current price: 18,000 yen (until October 14)> 16,000 yen for children (aged 4 to 11 years; elementary school student & younger) (as of October 15) <current price: 13,000 yen (until October 14)> “Studio Platinum Pass” 28,000 yen for adults (aged 12 years & over; junior high school student & over) (as of October 15) <current price: 25,000 yen (until October 14)> 20,000 yen for children (aged 4 to 11 years; elementary school student & younger) (as of October 15) <current price: 18,000 yen (until October 14)> Member Benefits - “Studio Pass” discount for companions Discount price of 5,400 yen per adult and 3,600 yen per child for up to 5 companions per member (usually, 5,800 yen per adult and 3,900 yen per child) - “Studio Pass” discount for companions visiting in the member’s birth month Discount price of 4,600 yen per adult and 3,400 yen per child for up to 5 companions per member - 5% off all merchandise at “Cinema Gallery” in the member’s birth month - 5% discount at restaurants - Invitations to special sale of Park related goods, and gifts of limited goods for members who purchase a certain amount at Park shops - 1,000 yen off parking (except on Saturdays, Sundays and national holidays in the case of Studio Gold Passes; privilege only offered to adult Annual Studio Pass members) - 10% off Universal Studios Tours (discount applicable to up to 5 companions) - Issue of membership newsletter - Email news delivery informing members of the latest Park information (Club Universal membership registration required) Validity 1 year from the date application is made (date of start of validity) Blackout Dates “Studio Gold Pass” 2007: December 23 and 24 2008: March 24 to 31, May 3 to 5, August 13 to 16, September 14, October 12, November 2, November 23, and December 23 and 24 2009: March 21, and March 24 to 31 (scheduled) “Studio Platinum Pass” None Sale Outlets Web Ticket Store (PC or mobile phone), Ticket Booths, Lawson convenience stores and select travel agencies Overview of “Annual Studio Pass Price Campaign” Description Sale of the “Annual Studio Pass” at a special price limited to the applicable period given as follows Applicable Period From October 15 (Monday), 2007 to January 31 (Thursday), 2008 Campaign Price (tax inclusive) “Studio Gold Pass” 11,500 yen for adults (aged 12 years & over; junior high school student & over) 8,200 yen for children (aged 4 to 11 years; elementary school student & younger) “Studio Platinum Pass” 17,300 yen for adults (aged 12 years & over; junior high school student & over) 11,500 yen for children (aged 4 to 11 years; elementary school student & younger) Validity 1 year from the application date (date of start of validity) in the case of purchases of an Annual Studio Pass as a new member, and 1 year from the date following the expiration date of a member’s current Annual Studio Pass in the case of purchases of an Annual Studio Pass as renewal of membership (a member with an Annual Studio Pass expiring on or after February 1, 2008 will also be able to have an Annual Studio Pass issued that will be valid for 1 year from the date following the expiration date of the member’s current Annual Studio Pass) Benefits Limited to those who purchase online Benefits will also, however, be limited to those who purchase an Annual Studio Pass as a new member during the period beginning October 15, 2007 and ending January 31, 2008 or those who purchase an Annual Studio Pass as renewal of membership during the period beginning November 1, 2007 and ending January 31, 2008. (1) Benefit limited to those who purchase online with the home delivery option 1. Universal Express Pass (those who apply by December 31, 2007) 2. Universal Express Pass Booklet discount coupons (those who apply by January 31, 2008) (2) Benefit for all who purchase online Popular EC site (Joshin Denki, Belluna or NetMile) point giveaways. A person who has made a purchase online will be able to select 1 site out of the 3 sites. However, membership registration and other processes need to be completed on the respective site in order to gain and use the points. Sale Outlets Purchases as New Member Park Ticket Booths “Web Ticket Store” on official website www.usj.co.jp (can be purchased only via PC during October 12 to 31; can be purchased via both PC and mobile phone during November 1 to January 31) “Annual Studio Pass Price Campaign Center” within the Park (for upgrading from a regular Studio Pass) Contracted travel agencies (with exceptions) Lawson convenience stores Purchases as Renewal of Membership “Annual Studio Pass Price Campaign Center” within the Park (October 15 to 31) Park Ticket Booths (November 1, 2007 to January 31, 2008) “Web Ticket Store” on official website www.usj.co.jp (applications accepted from November 1 via PC and mobile phone) Inquiries Annual Studio Pass Price Campaign Inquiries Center (phone inquiries only) TEL: 06-6465-3980 (calls accepted from 10 a.m. on October 13) In the year 2007, Universal Studios Japan(TM) will present a series of new world-class entertainment filled with “Dreams” in its commitment to become a place that can provide special memories such as where the ambitions and dreams envisioned by guests are fulfilled. Moreover, Universal Studios Japan(TM) hopes to offer all guests with heart-throbbing moments, deeply-moving sensations, delightful pleasures where guests will find they just cannot help but smile and other experiences full of “wonder” and “imagination” more than ever before. At the Park, “Hollywood Dream - The Ride,” a roller coaster offering new sensations that opened in March, and “Magical Oz-Go-Round,” a large merry-go-round that opened in July, are drawing great popularity. In addition, Universal Studios Japan(TM) will be bringing fresh amazement and stimulation via world-class entertainment more packed with “Dreams” than ever before in the seasonal events that receive rave reviews every year “Universal Wonder Halloween” <September 11 (Tuesday) to October 31 (Wednesday)> and “Universal Wonder Christmas” <November 8 (Thursday) to December 25 (Tuesday)>.